Digital marketing

What is digital marketing? Digital marketing could be said to be a marketing system that is executed on digital platforms or the internet. These digital platforms or internet platforms include the following 

• Social media platforms
• Emails platform
• Search engines platforms

When products and services are promoted in any of these platforms, it is called digital marketing. Digital marketing is so technical because of the technicalities in these various channels. All these technicalities aim to create awareness of the business or brand. 

When is it comes to social media, you are working on using the social media strategies to get your brand discovered. This is discussed in detail in social media strategies. When the marketing is performed on email platform, working to have high open rate and click-through rate becomes the focal point. This is explained more in email marketing strategies. If you are marketing in search engines, you focus on search engine optimization.

Digital marketing could be anything you do on digital platforms to achieve marketing goals which ranges from brand awareness to engagement, lead conversion and revenue generation.

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Types of digital marketing

Search engine optimization and search engine marketing

Marketing on search engines is tactical. The main aim is to rank high on the search engine result pages (SERPs). Being discovered as No. 1 on SERPs for a target keyword is the drive here. It will look awkward when one searches for a product, he produces but sees another company’s product instead of his own. Discoverability is vital in marketing. When the audience discovers your brand, it can mean that they will engage with the brand, trust the brand, rely on the brand, talk about the brand, engage with the brand and can finally buy from the brand. 

We cannot talk about search engine marketing without explaining what search engine optimization is. Search engine marketing is achieved through search engine optimization. In search engine optimization, we are using technical SEO, Content SEO, On-Page SEO, Off-Page SEO and keyword SEO to ensure that the page ranks high in search engine result pages.

Technical SEO which takes care of crawlability, indexation, site load speed, server error, broken links, redirection Chains, duplicate pages, mobile friendliness and sitemap. These are found in technical SEO.

Digital marketing includes.

• Social media marketing
• Email marketing
• Content marketing
• Affiliate marketing
• Social media marketing

Social media marketing is process of promoting business brands on social platforms like Facebook, Instagram, LinkedIn, X (Formerly Twitter), etc., in order to maximize sales or revenue.

Social media marketing strategy is a systematic rule used to create awareness about products and services on social media platforms. Since without discovery there is no conversion, it becomes imperative to create awareness for your brand. Engagement brings about sales and loyalty. Social media platforms have proven to be reliable channel for brand awareness creation, engagement, conversion, customer retention, revenue generation and loyalty. 

This is like promoting products and services on social media platforms to achieve marketing goal. Take for instance, I am into real estate business. I am in the business of posting our real estate properties on social media. My goal is to make sales. As you can see, since my main goal is to make sales, I have to work to post and promote my posts on social media. Doing this will automatically achieve impression and engagement. It is as a result of this engagement that I can make sales. I was surprised one day when I received a comment from one of my followers that he is interested. I was able to convert him to a paying customer.

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Email marketing

Email marketing is a process by which emails are sent to market or promote goods and services. It is a way of creating brand awareness which is cost effective. Companies and individuals use email marketing in their day to day business to communicate to their audience on issues at hand.

Most times you receive emails from companies or individuals with call to action (CTA), it is typically a marketing email trying to create awareness and make conversion. It is cost effective in the sense that you don’t spend much to build email list. It is true that there is a form of advertisement on most email platforms where brands can pay for a spot in the top position of your email. In the email marketing strategy, we tried to elaborate on how to create email marketing strategy that works.

Digital marketing is a thing of the internet. It is using internet platforms to create brand awareness, generate lead and make sales. 

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Content marketing

Content Marketing is another branch of digital marketing. It is a marketing is a systematic way of developing and sharing of original, useful, quality and informative contents that creates brand awareness and appeal to the audience to engage with the brand. It is this engagement that results to purchases and revenue generation. Content marketing is not standalone system. Because it is a marketing system that is carried out through videos and images, audios, emails websites and social media, there is optimization across these channels to create effective marketing performance.

In recent times, video content marketing has gained momentum in the sense that it outperforms the static image and text contents. Video content generates more lead and more clicks than the image and the text counterpart. This makes it to generate conversion cheaper (cost per acquisition is low).

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