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What is digital marketing? Digital marketing could be said to be a marketing system that is executed on digital platforms or the internet. These digital platforms or internet platforms include the following  Social media platforms Emails platform Search engines platforms When products and services are promoted in any of these platforms, it is called digital marketing. Digital marketing is so technical because of the technicalities in these various channels. All these technicalities aim to create awareness of the business or brand.  When is it comes to social media, you are working on using the social media strategies to get your brand discovered. This is discussed in detail in social media strategies. When the marketing is performed on email platform, working to have high open rate and click-through rate becomes the focal point. This is explained more in email marketing strategies. If you are marketing in search engines, you focus on search engine optimization. Digital marketi...

What is Content Marketing? Content marketing is a systematic way of developing and sharing of original, useful, quality and informative contents that creates brand awareness and appeal to the audience to engage with the brand. It is this engagement that results to purchases and revenue generation. Content marketing is not standalone system. Because it is a marketing system that is carried out through videos and images, audios, emails websites and social media, there is optimization across these channels to create effective marketing performance. Content marketing is a way of wining audience, establishing trust and reliance on your content. Your audience relies on your contents for true information.  You are to optimize your content to be of high quality, original, appealing and make it perform well at the top of the funnel. The real reason is to boost brand awareness and create sales. Tips: I will create a stunning commercial video ads for YouTube, Facebook, Instagram, TikTok ...

Before the coming of the internet, it used to be physical shops in the physical marketplace. Let’s use this situation to explain the marketing funnel before we dive in to the digital marketing funnel. I the no-internet era, let’s say I want to by shoe in a shoe from the market. I have my money and I embark on a journey to the marketplace. When I was going, I do not have in mind the particular brand of shoe I want to buy. I got to the marketplace and start moving from one shop to another. Not at this point, I represent thousands if not millions of people who want to buy show sharing this persona with me. Top of the marketing funnel Top of the marketing funnel: As I was moving, I was attracted to those shops that are in the front line. Those shops who placed their signpost and have their shops in front. As you know it is not always easy to have your shop in the front where you will be seen by buyers. Having your shop in the front becomes one of the strategies to have more customers. One ...

  What is SEO? Search engine optimization (SEO) is a strategic system for increasing your online awareness in search engine platforms like Google Search Engine Result Pages (SERPs) or Microsoft search engine. It is a practical implementation of rules in search engine algorithms for the purpose of ranking high in the result pages, as I defined in Technical SEO. We explain search engine optimization using well known physical market setup. Before the coming of internet whereby if you did not take your goods and services to the marketplace, you do not get patronage. Everybody must go to market to make sales or to buy as it was the only way to do marketing as at that time. Let’s say you want to buy umbrella in this no-internet era, where there was no search engine, you have to go searching by yourself. You represent millions of people who shared this persona. The brands want to be discovered, they want to sale to make revenue, as a result they tried to optimize their business. As at thi...

 What is affiliate marketing? This is a process of promoting the business of a merchant digitally (meaning that the marketing may happen on social media, in a website or through email marketing) with the intention of generating sales or leads for the merchant and the sharing formula for the profit from the sales is agreed on. Let’s explain further, A Company which is into the production and sales of office equipment can contract an affiliate to help her promote their products online. The affiliate marketer and merchant will now agree on the terms relating to the profit sharing from the sales. Each product the affiliate sales, the merchant will pay a percentage of the profit to the affiliate. It is now the responsibility of the affiliate to work hard to promote and generate sales for the company while the merchant can help by giving advice. Companies now leveraging on the efforts of the affiliates for sales. The profit is well tracked to be able to be accurate in payments. Any compa...